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# www.hovavnuriel.com

> Product design executive specializing in strategic UX, scalable design systems, and high-impact leadership for AdTech and B2B SaaS platforms.

## Home

[Hovav Nuriel | Product Design Executive | AdTech & B2B SaaS](https://www.hovavnuriel.com): Product design executive specializing in strategic UX, scalable design systems, and high-impact leadership for AdTech and B2B SaaS platforms.

## About

[Hovav Nuriel | Head of Product Design & AI-Enabled UX Leader](https://www.hovavnuriel.com/about): Head of Product Design with expertise in AI-enabled design, design systems, and UX strategy. Crafting seamless design patterns that boost usability.

## Work

[AdTech & B2B SaaS Case Studies | UX Design Portfolio](https://www.hovavnuriel.com/work): AdTech & B2B SaaS case studies: UX transformations, design systems, and enterprise platforms led from strategy to launch. See the impact.
[Deal Marketplace Design | Nexxen AdTech Platform](https://www.hovavnuriel.com/work/deal-marketplace): Led design of Nexxen's visual-first deal marketplace for advertisers and publishers. Netflix-inspired interface achieved 40% uplift in interactions.
[Nexxen Loading States System | Enterprise UX Design](https://www.hovavnuriel.com/work/loaders): Enterprise loading states system for Nexxen. Standardized 15+ product surfaces, reduced support tickets 28%, 4x faster designer implementation.
[Nexxen DSP Platform Uplift | Enterprise UX Case Study](https://www.hovavnuriel.com/work/platform-uplift): Led enterprise UX/UI transformation for Nexxen's DSP platform. Unified 200+ screens with Figma design system, achieving 40% faster workflow and +25 NPS.
[QR Overlay for Video Ads](https://www.hovavnuriel.com/work/qr-overlay): Designed a customizable QR overlay feature for video ads using Figma variables. Real-time previews for Nexxen's ad platform (2023).

## Thoughts

[AI, ETHICS, AND UX LEADERSHIP IN 2026](https://www.hovavnuriel.com/thoughts/ai-ethics-and-ux-leadership-in-2026): How design leaders can harness AI responsibly—treating it as a collaborator, centering real users, and designing against bias—in 2026.
[State of UX 2026: Design Deeper to Differentiate](https://www.hovavnuriel.com/thoughts/state-of-ux-2026-design-deeper-to-differentiate): Explore AI fatigue, UX ROI, and strategic design leadership trends shaping SaaS products in 2026. Learn how systems and flows now differentiate.
[Thoughts | UX Leadership, AI Ethics & Design Systems](https://www.hovavnuriel.com/thoughts): Insights from strategy into practice. UX leadership, AI ethics, design systems, and trends for product design leaders.
[Iterative Design: My 7-step Product Cycle](https://www.hovavnuriel.com/thoughts/iterative-design-my-7-step-product-cycle): The 7-step iterative cycle + ego-free culture that scales design teams. Iterate relentlessly in small chunks, validate with research, ditch ego.
[Why Every Design Leader Needs AI Ethics in 2026](https://www.hovavnuriel.com/thoughts/why-every-design-leader-needs-ai-ethics-in-2026): Six ethical AI principles that prevent bias and build trust at scale. Battle-tested framework for design leaders across cyber, SaaS, and enterprise platforms.
[Flight Pack: Rethinking Travel-Day Streaming](https://www.hovavnuriel.com/thoughts/flight-pack-rethinking-travel-day-streaming): A smarter way to organize streaming for travel. Flight Pack structures content around departure, in-flight, and arrival to reduce friction on travel days.
[Reply Smarter to WhatsApp Voice Notes](https://www.hovavnuriel.com/thoughts/reply-smarter-to-whatsapp-voice-notes): A WhatsApp concept that lets you reply to specific moments in voice notes with topic, quote, and timestamp preserved for clearer conversations.

## Contact

[Contact | Let's Talk About Your Product Design Idea](https://www.hovavnuriel.com/contact): Reach out. Send me your idea and I'll show you how to make it happen through strategic product design.