i'm hovav

Led product design across all user-facing platforms, managing and mentoring a team of 5–7 designers while defining UX strategy, scaling design systems, and driving the modernization of complex enterprise workflows. Partnered closely with Product, Engineering, and stakeholders to transform technical products into intuitive experiences, unifying 200+ screens, delivering 40% faster design-to-dev, increasing NPS by 25 points, and standardizing 15+ product surfaces across the platform.

Led adoption of AI-augmented design workflows across the team, evaluating tools, guiding rollout, training designers, defining prompting practices, and setting quality standards for responsible use. Applied AI to support research synthesis, competitive analysis, journey definition, A/B testing strategy, UX writing, design critique, design system documentation, and high-fidelity prototyping grounded in product requirements and realistic data.

Introduced an AI-assisted design-to-code workflow connected to Figma, enabling designers to create more implementation-ready feature and workflow prototypes before engineering review. Helped improve collaboration between design and front-end teams by strengthening shared use of semantic tokens, design tokens, class naming, and implementation patterns.

Led product design for NexAI, a GA-released AI initiative that enabled users to review campaign performance, ask questions, and receive recommendations and optimization guidance. Helped shape the design direction for AI-powered insights and decision support within Nexxen’s platform.

Led UX for the Tel Aviv studio and managed a small design team delivering dashboards, mobile apps, and marketing sites for U.S. and global clients. Defined scalable design direction for enterprise tools, built modular design systems, and partnered cross-functionally to streamline workflows, improve delivery, and support fast-moving product and client needs.

Defined and prototyped early-stage cybersecurity products as part of the product team, leading user research into personas and workflows, structuring information architecture, and creating Axure and Sketch prototypes to support product validation. Helped translate complex security requirements into clearer user experiences for technical and non-technical users.

Led fintech product strategy and execution for optimization, FX, and payment solutions. Defined roadmaps and product direction with cross-functional teams, owned end-to-end delivery of a flagship FX platform, and partnered with design and engineering to simplify complex financial workflows into more intuitive user experiences.