I design clarity into complexity — through strategic leadership, deep product understanding, and a passion for user-centered systems.

As a Strategic Design Executive with over a decade of experience across AdTech and FinTech, I lead teams to build intuitive, data-rich platforms that drive confident decisions and measurable business impact. My strength lies in bridging product strategy and design craft — translating complexity into empowering experiences for expert users.

My journey into design began in fintech, where I worked as a product manager focused on understanding client pain points and reducing friction in workflows. Along the way, I pursued my passion for visual communication, earning a degree with honors and discovering UX as the perfect intersection of logic, empathy, and design.

From leading diverse projects in a design studio to shaping platform strategy at scale in the AdTech space, I’ve remained focused on one thing: advocating for design excellence while building clarity into every layer of the user experience.