hovav nuriel

Product design executive with 10+ years leading enterprise UX and a 20-year foundation in technology, crafting clarity from complexity through strategic vision, systems thinking, and user-centered design.

With deep experience across AdTech, FinTech, and leading UX practice at a design studio serving startups and global companies, I specialize in intuitive platforms, scalable design systems, and data-informed experiences that empower expert users and drive business impact. My work combines design leadership, product judgment, and AI-augmented workflows to improve prototyping, design execution, and design-to-development alignment.

I collaborate closely with cross-functional teams and stakeholders, translating nuanced needs into high-impact designs across fintech workflows and AdTech platforms at scale. My journey evolved from product management roots, where I learned to combine logic, empathy, and craft; later, I expanded that foundation into design leadership, responsible AI adoption, accessibility, and inclusive design. Every project reflects my philosophy: advocate design excellence while building enduring clarity into every user layer, informed by leaders like Nielsen Norman Group and Google Material Design.