hovav
nuriel
Building design excellence: Systems, teams, and user-centered innovation at scale.
Strategic
Leadership.
Scalable
Systems.
As a product design executive with 20+ years in high-tech product management and design, I craft clarity from complexity through strategic vision and user-centered systems. With vast experience across AdTech, FinTech, and leading UX practice at a design studio serving startups and global companies, I specialize in intuitive platforms, scalable design systems, and data-driven experiences that empower expert users and drive business impact. My approach champions seamless UX patterns boosting usability, engagement, and confident decisions.
I collaborate closely with cross-functional teams and stakeholders, translating nuanced needs into high-impact designs—from fintech workflows to AdTech platforms at scale. My journey evolved from product management roots, discovering UX as the fusion of logic, empathy, and craft. Every project reflects my philosophy: advocate design excellence while building enduring clarity into every user layer.
Projects
Explore featured projects showcasing strategic UX, scalable systems, and high-impact design leadership.
Expertise
Strategic Design
• User research
• Journey mapping
• Data-driven decisions
Scalable System
• Design systems
• Component libraries
• Cross-platform consistency
Leadership
• Team mentoring
• Stakeholder alignment
• Design advocacy
High Impact
• Prototyping sprints
• Iteration cycles
• Measurable outcomes
What
Partners Say
Built Nexxen Design Practice From Scratch.
Hovav built Nexxen’s design practice from scratch for its AdTech platform. Launched design system, embedded Figma, set Product-Design-Eng processes. Self-driven UX expert; grew into leadership, managing designers.
Tal Mor
Simplified Security Flows Into Intuitive Dashboard.
Hovav's diligent approach unlocked complex flows into simple interactions. Designed a cybersecurity dashboard letting users intuitively grasp online threat levels—friendly, pleasant, and highly effective.
Uri Fleyder-Kotler
UX Strategy Aligned to Marketing Goals & Results.
Hovav delivered deep UX expertise tied to marketing goals, optimizing results across projects. Managed key initiatives professionally—gathering insights, crafting strategies, ensuring execution for leads/exposure.
Emil Rogers
Led Complex Redesign Under Tight Deadlines.
Hovav led Kustomer website redesign on tight deadline, blending emerging brand vision with friendly, high-converting UX. 'Can-do' problem-solver available 24/7—excellent UX/UI expert for complex challenges.
Nelly Rinot
Solo UX Lead Across Native, Hybrid, Web Apps.
Hovav designed and wireframed our full UX suite for native, hybrid, web apps—nearly solo. Talented boundary-pusher with great attitude; ideal productive team member and UX leader. Highly recommended.
Eyal Margalit
Orchestrated Complex Global Payment Flows.
Hovav as PM orchestrated complex payments—deep product insight now powers his design leadership. Bridges customer needs/company goals energetically; reliable shaper of resonant, results-driven solutions.
Sharon Sciammas