QR overlay

Designed a QR overlay feature with fully customizable structure using Figma variables.

(Client)
Nexxen
(Year)
2023
(Services)
Product Design
Dashboard showing blurred list of orders on the left and two bar charts titled 'Today's Real Time Delivery' and 'Campaign Performance' on the right.

qr

overlay

I designed a QR overlay feature for video ads, using Figma variables to give users real-time, fully customizable previews.

WHAT THIS FEATURE DOES

I designed a feature that lets users apply and customize QR codes directly on video ads, with real-time previews inside Figma. This makes it easy to see how the final ad will look before handing off to production.

CUSTOMIZATION OPTIONS

Users can:

  • Adjust QR size, position, and colors
  • Add CTA label next to the QR
  • Customize the inner and outer eyes
  • Change the pattern style and overall placement for maximum flexibility

HOW I BUILT IT IN FIGMA

  1. Defined variables for size, position, colors, and styles.
  2. Linked variables to QR components so changes updated the preview instantly.
  3. Created component variants for eyes, patterns, and overlays.
  4. Set up a control panel frame where users tweak values and see the video + QR update in real time.

WHY IT MATTERS

  • Speeds up experimentation on QR placement and style.
  • Reduces back-and-forth between design, marketing, and ad ops.
  • Ensures consistent, on-brand QR treatments across campaigns.

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