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Platform Uplift

Led comprehensive enterprise UX/UI transformation with scalable design system.

(Client)
Nexxen
(Year)
2024-2025
(Services)
Product Design
Digital dashboard displaying advertising package details for King's Landing, including package names, status as Playing, spend amounts around $9,876, impressions over 232 million, labels, start dates, delivery rates, pacing bars, and dates.

ENTERPRISE

UPLIFT

As Head of Product Design, I led the transformation of Nexxen's DSP platform serving advertisers and ops users, establishing scalable Figma design system with design tokens across 200+ enterprise screens.

THE CHALLENGE

Legacy enterprise app had inconsistent patterns, visual clutter, and fragmented workflows across 200+ screens for advertisers/ad ops users. Needed unified foundation for scale.

Before State
After much cleanup, better use of real estate and content heirarcy

THE DESIGN SYSTEM

Built Figma-based system with:

  • Design tokens (colors, spacing, typography, theme modes)
  • Component library (200+ elements)
  • Advanced patterns (tables, filters, modals, flyouts)

PROCESS & LEADERSHIP

Led workshops with PM/Eng/Execs. Defined token implementation strategy for dev handoff.

laid the base for future related data platform that will echo the new established design system.

KEY OUTCOMES

  • ✅ 200+ screens unified‍
  • ✅ 40% faster design-to-dev
  • ✅ NPS +25 points
Digital dashboard showing a list of insertion orders with filters, statuses marked as playing and delivering, budget pacing examples, financial details, and bar charts for flight, spend, and projections.
Side-by-side views of a digital performance dashboard in light and dark mode showing today's real-time delivery with hourly spend graph and campaign performance with metrics and line charts from Sept 9 to Sept 15, 2024.
Dashboard showing today's real-time delivery with spend at $12,984, hourly need at $1,903, and eCPM at $7.17, alongside a bar graph of impressions from 12 AM to 11 AM increasing over time.
Digital dashboard showing a list of insertion orders with filters, statuses marked as playing and delivering, budget pacing examples, financial details, and bar charts for flight, spend, and projections.Dashboard showing insertion orders with status Playing and Delivering, budgets, pacing, daily spend, and impressions for multiple Budget Pacing Example entries.
Before
After

More

Dashboard interface with tab navigation and two sections showing bar charts labeled 'Today's Real Time Delivery' and 'Campaign Performance'.

Loaders

(2024)
White fluffy dog lying on tiled floor near a person's feet wearing gray sneakers.

QR Overlay

(2023)
screenshot from deal marketplace

Deal Marketplace

(2023)